Every selfie shared meant 10 girls in school

3 cities, 35 days & 4000+ selfies. Every selfie shared meant 10 girls in school.

Achievements

At the end of this campaign your selfies have sent 58,000 girls to school. We received 6,458 selfies from on-ground activation and 2,50,000 was the approximate footfall on-ground during the campaign.

Selfies4School launch on Sept 5th, 2014
Selfies4School launch on Sept 5th, 2014
The campaign in action
The campaign in action
Our CEO Mallika Dutt addressing the crowd during culmination event
Our CEO Mallika Dutt addressing the crowd during culmination event
Breakthrough team at a Selfies4School event
Breakthrough team at a Selfies4School event
Breakthrough team at a Selfies4School event
Breakthrough team at a Selfies4School event

Targeted Areas

Reach

  • 7800
    Selfies
  • 58000
    Girls Sent to School
  • 3
    Cities
  • 250000
    Supporters During On-Ground Campaign

Tomorrow at 3 PM: do join us on our Facebook page for a much-needed discussion on #sexism in #Bollywood music! #FeministRemix pic.twitter.com/K4QT2no8zB

About an hour ago from Breakthrough India's Twitter via TweetDeck

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