Get on the road to a safer city

Breakthrough used the Board the Bus Campaign to vigorously reach schools, colleges and partner organizations with the help of events, meetings and flyer distribution.

With this campaign we managed to develop a partnership with Delhi Integrated Multi-Modal Transit System (DIMTS) Ltd. which is an equal equity joint venture of Govt. of NCT of Delhi and IDFC Foundation with a focus on urban transportation. The DIMTS provided us with two orange buses for this campaign and these two buses also became a part of our final event on the 8th. This collaboration with DIMTs encouraged our audience to board the bus and show their support.

Achievements

The Board the Bus campaign won the 8th March FLOW (Funding Leadership and Opportunities for Women) contest. Together with the Ministry of Foreign Affairs of the Netherlands, an online game as well as an interactive voice response system (IVRS) was created, to help engage and inform mobile phone users. The IVRS gave information about the event and also gathered and shared personal stories. The system was used by over 2,100 people during the campaign. Apart from this, Breakthrough used digital and on-ground events to mobilize audiences around the issue of safety and security of women and girls in public spaces.

The crowd waiting to board the bus
The crowd waiting to board the bus
The street theater team
The street theater team
A bit of fun with the mock bus
A bit of fun with the mock bus

Targeted Areas

Reach

  • 300
    People Boarded The Bus on 8th Mar 14
  • 2120
    Participated on ground in Delhi
  • 2100
    Calls to the IVR System
  • 1632
    Phone Calls Received with 500 Unique calls to our IVR System

Tomorrow at 3 PM: do join us on our Facebook page for a much-needed discussion on #sexism in #Bollywood music! #FeministRemix pic.twitter.com/K4QT2no8zB

About an hour ago from Breakthrough India's Twitter via TweetDeck

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