Bring domestic violence to a halt
Breakthrough’s ‘Bell Bajao!’ launched in India in 2008, is a cultural and media campaign that calls on men and boys to take a stand against domestic violence. The campaign seeks to reduce domestic violence and to highlight the role that men and boys can play in reducing violence.
Bell Bajao’s award-winning series of PSAs has been viewed by over 130 million people. The announcements, inspired by true stories, showed men and boys stepping up and ringing the bell to interrupt overheard domestic violence. In 2010, Breakthrough’s video vans traveled 14,000 miles through cities and villages screening these PSAs and involving communities through games, street theatre and other cultural tools resulting in a sustainable, on-ground process of transforming hearts and minds.
BELL BAJAO HAS WON 23 AWARDS AT CANNES 2010 ADVERTISING FESTIVAL
Breakthrough organized a wall painting at Nagar Chaungwa Gram Panchayat in Bakshi Ka Talaab Block, Lucknow in order to stop violence against [...]
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When Anamika (name changed), a 14-year old 10th class student of a village in Mangalore district of Karnataka learned that a local boy was harassing [...]
Venue: – Community Radio, Waqt ki Awaaz, Maitha Block, Kanpur Dehat Breakthrough ran 2 weeks on radio programming through Community Radio, Waqt [...]
Baletha, Akbarpur, Kanpur Dehat Date: – 20th September, 2014 As the partner of Shramik Bharti organization, we work in the social field to [...]
As a young male activist of human rights in Haryana, I have found the state to be extremely patriarchal and violent to its women. In spite of being [...]