Bell Bajao

Make your promise and #RingTheBell

Join The BTGeneration

Bring domestic violence to a halt

Ring The Bell calls on men and boys around the World to take a stand and make a promise to act to end violence against women.

Breakthrough’s ‘Bell Bajao!’ launched in India in 2008, is a cultural and media campaign that calls on men and boys to take a stand against domestic violence. The campaign seeks to reduce domestic violence and to highlight the role that men and boys can play in reducing violence.

Bell Bajao’s award-winning series of PSAs has been viewed by over 130 million people. The announcements, inspired by true stories, showed men and boys stepping up and ringing the bell to interrupt overheard domestic violence. In 2010, Breakthrough’s video vans traveled 14,000 miles through cities and villages screening these PSAs and involving communities through games, street theatre and other cultural tools resulting in a sustainable, on-ground process of transforming hearts and minds.

Achievements

BELL BAJAO HAS WON 23 AWARDS AT CANNES 2010 ADVERTISING FESTIVAL

Bell Bajao on-ground activity
Bell Bajao on-ground activity
Bell Bajao on-ground activity
Bell Bajao on-ground activity
Bell Bajao on-ground activity
Bell Bajao on-ground activity
Bell Bajao on-ground activity
Bell Bajao on-ground activity

Targeted Areas

Reach

  • 15000
    and counting. youth and community leaders trained
  • 76000
    and counting. people reached by community advocates
  • 240
    million exposed to the multimedia campaign
  • 7.5
    million sensitised by video van

Mark your calendars & do join us tomorrow at 4 PM for some kite flying, inspiring music & poetry #KeepItEqual pic.twitter.com/Qo1EyRTCh7

About 15 hours ago from Breakthrough India's Twitter via TweetDeck

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