Manager – Digital Marketing

Manager – Digital Marketing

Location: New Delhi, India
Breakthrough is looking for a Manager – Digital Marketing who would be working closely with the Senior Manager Campaign. The Manager – Digital Marketing will be responsible for Campaign, Social Media Marketing and managing the website. Specific responsibilities will include:

Job Description

• Strategizing and marketing for campaign content across platforms like Youtube and Facebook, Twitter and Instagram based on the budget available ( Social Media Marketing)
• Planning and allocation of funds across a marketing plan for the campaign period.
• Create strategy and follow best practices for maximum leveraging of funds for best possible ROI and best use of various platforms available.
• Using Google Adwords and Digital Marketing techniques i.e SEM to market the campaign page on the Breakthrough Website
• Determining and meeting campaign targets for relevant acquisitions across all social media platforms such as Facebook, Twitter, Instagram, BT platform and YouTube.
• Website data analysis via Google Analytics to track visits and impressions on the website as a result of marketing / boosting on social media channels.
• Regular reporting of analytics and feedback on acquisitions on pre-determined basis i.e daily, alternative days, weekly and monthly.
• Developing strategy to increase web traffic towards the site and the campaign page.
• Providing final reports and analysis at the end of the campaign to determine metrics and overall results and acquisitions

Social Media Marketing ( non- campaign activities):

• Plan and determine best marketing activities and options for everyday content created over all social media platforms ( Facebook, YouTube etc) based on the funds available.
• Create strategy and follow best practices for maximum leveraging of funds for best possible ROI and best use of various platforms available.

Breakthrough Website:

• Website maintenance and upkeep
• Organic Search Engine Optimization for the BT website on keywords mentioned.
• Determine and review keywords on a consistent basis for optimization
• Improve website visibility on major search engines to improve traffic-Google Yahoo etc
• Implementation and Sustenance Programs
• Enable generation of leads from natural and paid search traffic
• Drive an increased volume of visitors to the website
• Build sustainable long term natural search rankings
• Maximize natural search brand visibility
• Reduce bounce rates
• Increase visitor average spend time on the BT website
• Utilize grants received by BT ( Google/ Twitter etc) via SEM and other activities for search and traffic generation
• Track results and traffic via Google Analytics and other tools and create reports for the same.


• 6-8 years of overall marketing experience out of which minimum 2 year in digital marketing
• In-depth knowledge of SEO, SEM, GDN and PPC ( Including Google Adwords and Google analytics)
• Strong data analysis and website traffic measurement skills
• Excellent content marketing skills over all major social media platforms such as Facebook, Twitter, Instagram, youTube etc
• Complete and in-depth knowledge of Social Media Marketing
• Good understanding of conversion rate optimization
• Basic HTML skills and good working knowledge of WordPress and PhP
• Sound technical knowledge of backend processes required for Marketing projects, from conception, implementation and completion

The candidate should have the ability to work in an informal atmosphere. Submit your resume along with a cover letter at Please mention Manager – Digital Marketing in the subject line.

Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, colour, religion, creed, gender, national origin, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status.

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